By Tony Wilbert, Wilbert News Strategies LLC
ATLANTA (Sept. 28, 2009) - The press conference held last week in Atlanta’s tony Buckhead district to announce the College Football Hall of Fame’s relocation to the capital of the South had everything you’d expect – except a discussion about exactly where the $50 million facility will rise.
Top executives from the National Football Foundation and College Football Hall Inc. of Fame Inc. and Chick-fil-A offered those in attendance lots of details and facts, even a clock counting down to the number of days (1,072 as of last Friday) till the new hall opens in 2012. Atlanta Mayor Shirley Franklin said the hall of fame will be “a real jewel in our crown.” Georgia Gov. Sonny Perdue gave out a game ball via video message, and the Morehouse College House Funk Marching Band placed an exclamation point at the end of the show.
In a nice touch, legendary University of Georgia Coach Vince Dooley, right, was recognized from the podium.
But still, the press conference included no public discussion of where the 50,000-square-foot hall would be built. “Where” seems to be the second-most logical question to ask after, “Why?” And some journalists did ask the question after the press conference. But, based on their reports they got a murky answer that the College Hall of Fame would be built near Centennial Olympic Park.
As for me, I’m sticking with the site I’ve identified previously: the InterPark lot on the northeast corner of Harris and Centennial Olympic Park Drive. The hall would need about 1 acre for the building and parking. The price tag for an acre in that area could be as high as $7 million to $8 million.
I look forward to the official announcement when organizers nail down the land deal.
Next up on the real estate front, the National Football Foundation and Chick-fil-A Bowl will hire a developer and/or project manager. It’s interesting that Cousins Properties had a representative on hand at the press conference.
The Atlanta-based REIT already has won the assignment to manage design and construction of the Center for Civil & Human Rights Museum that will be built at Centennial Olympic Park Drive and Ivan Allen Boulevard. Now, Cousins appears to be a favorite to win the College Football Hall of Fame job, too. When I asked Cousins Senior Vice President Claude “Chuck” Winstead about whether Cousins would be the project manager, he said, “I hope so.”
At that point, Central Atlanta Progress President A.J. Robinson quickly interjected: “No contracts are signed yet with this project.” Robinson appears in the middle of the photo above. Winstead is on the right, and Doug Shipman, executive director of the Center for Civil * Human Rights Partnership.
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