ATLANTA (Feb. 16, 2010) - Colliers Spectrum Cauble, technically now known as Colliers International, hopes to give Atlanta's former "Building of Death" new life.
The local Colliers affiliate has been tapped to market for lease the office building at 1819 Peachtree St. on the edge of the city's Brookwood Hills neighborhood. The commercial real estate services firm recently erected its sign out front to attract business. (We guess the sign will be replaced soon by one that reads "Colliers International.")
The otherwise nondescript building is famous for two reasons. First, it was one of real estate mogul Sam Zell's first investments in Atlanta. Second, former radio personality Kim "The Kimmer" Peterson christened it the "Building of Death" because of its once black exterior.
In June 1997, then-owner Songy Partners re-skinned the building a shade of gray in an attempt to shake the morose moniker. A Songy spokeswoman at the time said, "It's never been the 'Building of Death.' " The building's office name is Peachtree Palisades East.
Maybe the vibrant new Colliers Spectrum Cauble sign will attract new tenants to the 129,245-square-foot building that sits across Peachtree Street from the zombified Brookwood condo tower.