ATLANTA (Feb. 26, 2010) - Two former CNN producers are staring a video news service that will focus on the commercial real estate industry. The news service, REAL CRE TV, will launch in Atlanta this spring.
With commercial real estate suddenly the hottest business story around, established media have ramped up their coverage of the industry, and several Web-based newcomers including Real Estate Rooster and Bisnow have jumped into the fray. Now comes the new wave: a video news service aimed directly at the commercial real estate industry.
"There is a void in commercial real estate reporting," said Matt Gove, who himself covered the industry at Atlanta Business Chronicle and at CoStar's defunct Atlanta Property News. "This can be a transforming vehicle for providing meaningful coverage and a super-powerful direct marketing tool for those whose business depends on reaching and motivating everybody in commercial real estate."
REAL CRE TV picked an interesting day to announce itself. The press release was issued about an hour before Real Estate Rooster held its hyper-successful kick-off event, a happy hour at Tavern 99 in Atlanta's tony Buckhead community. The Rooster has gained nice traction since launching its e-blasts and Web site last summer. REAL CRE TV's crew saw the Rooster's event as fertile business development ground.
As a former commercial real estate journalist, I look forward to seeing REAL CRE TV when it's up and running. Skyline Views has been increasing its amount of video coverage, and page views have jumped as a result.
With commercial real estate suddenly the hottest business story around, established media have ramped up their coverage of the industry, and several Web-based newcomers including Real Estate Rooster and Bisnow have jumped into the fray.
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