ATLANTA (April 8, 2015) - It's hard to believe Atlanta's rocking retail developer has been going at it for 30 years, but it's true. Buckhead's Charlie Hendon is prepping for his 30th Hendon Rocks party at ICSC's RECon show in Vegas.
The legendary Hendon Rocks party No. 30 is set for Tuesday, May 19th at (where else?) The Joint at the Hard Rock Cafe & Casino. This year's theme is "Rock Steady" to pay homage to Hendon Properties' steady performance in commercial real estate for three decades.
To put his steady staying power into perspective, realize that most commercial developers has a career that's only slightly longer than an NFL player. The cyclical nature of development means players come and go and switch careers and switch back (after realizing why they hated being attorneys).
Hendon Rocks marks the firm's main marketing push of the year.
This year's party will include performances from soap-star turned Jessie'sgirl lover Rick Springfield and Bad Company frontman Paul Rodgers, who undoubtedly will play the band's 1974 hit "Rock Steady."