ATLANTA (Feb. 17, 2012) - The large Caterpillar deal that Georgia Ga. Nathan Deal announced at the state Capitol this morning will go down in econmic lore as "Project RoadRunner."
Every big economic development deal has a cool "Project" name designed to protect the identity of the company scouting a new headqaurters or site for a large manufacturing plant such as the one Caterpillar will build outside Athens, Ga., in Oconee County.
In papers filed with the state this morning, the secret Caterpillar name is revealed as "Project RoadRunner." Other recent projects that attracted media attention incluce Project Einstein (Asurion), Project Spirit (RIM data center in north Fulton), Project Red (still secret) and Project Baja Spirit ( another that's still a secret.)
Other projects that are part of Georgia lore are Project Brown Thrasher (GE Power/now GE Energy's corporate relocation fron New York to Cobb County and Project Cypress, (a failed attempt in 1999 to get thousands of Chase jobs in metro Atlanta).
Because economic developers are running out of cool names and at times resurrecting old ones, I recommend instituting an alphabetical system used in the naming of hurricanes in the Western Hemisphere.