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December 17, 2014



Have they taken down the giant "Equitable" signs?

Tony Wilbert

The white letters are gone, but the outline of "EQUITABLE" remains. That said, if a company commits to a large-enough lease, it will get signage. "WILBERT" would look great up there, don't you think?


Alas "Wilbert - Kearns" sounds better than "Kearns - Wilbert" so I'll give you top billing. I was downtown on foot today. My branding genes get no juice at all from "100 Peachtree" or "200 Peachtree." Removing the columns and the trees on the Equitable plaza eliminated a comforting enclosure from what was a nice and well-used public space. Now the cafe tables are totally exposed almost like the barren Ga Pacific plaza. Maybe they'll put something back. Downtown needs all the comfortable outdoor spaces it can get.

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